Keep calm and say it plainly

Plain language is a good strategy for clearly communicating information, but there are certain communication barriers that plain language alone cannot overcome.

At Deskia Consult we love using plain language in all of our communications but it is not a silver bullet. Many other factors must be present to create lasting business behaviour change: engage staff and customers, stay positive, motivate your people,...

The reverse is true as well. No matter how engaging your website, emails and presentations may be, if users cannot easily understand the information, the business behaviour will be the same.

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